We are excited to announce another amazing partnership for the Haier brand: Ana Ivanović, former world No. 1 tennis player, is our new Global Brand Tennis Ambassador!

Following the outstanding results in terms of perception and brand awareness achieved in 2023, we confirmed partnership with the most prestigious ATP Tour  tournaments worldwide for 2024 and 2025 and are now pleased to announce Ana as the global brand tennis ambassador for the Haier brand.

Roland-Garros will be the occasion to present Ana Ivanović, who will be the face of the brand for the entire tournament, contributing to its memorability, relevance, and audience engagement. Ana Ivanovic has won fifteen WTA singles titles in her career, including Roland-Garros in 2008, when she reached number one position in the WTA rankings.

Elegance, precision, and incredible performance are the qualities of the sport’s greatest champions, and it was these characteristics that made Ana Ivanović the perfect choice for the role of Haier’s Tennis Ambassador. She knows what it takes to be number one: total dedication, continuous commitment and striving for perfection in every detail.

“I am very excited to be partnering with Haier, a company that is not only aligned with my values, but also fits perfectly with my lifestyle. As a former professional athlete and now mother of three, I value things that can assist me in my daily life. Haier provides the most suitable connected solutions that combine innovation and design. The brand gives me the advantage I am looking for when it comes to stylish home appliances.”Ana Ivanović, Former World No. 1 Tennis Player

“We are thrilled to have Ana with us on this journey. Choosing an athlete represents a strategic choice for us: with her winning attitude she embodies the brand values and makes Haier even more relevant in the world of tennis. Ana is now a real number one on social networks too, and this will allow us to speak to her huge community and strengthen the connection with tennis fans”. – Gianpiero Morbello, Head of Brand Strategy & IoT

Being number one is an attitude, on the court and in life. Being number one means pursuing clear objectives with a vision oriented towards the highest attention to detail. Extraordinary performances are the result of a journey that begins with resources, study, and passion, and they represent the culmination of years of total dedication.

This has been Ana’s path, first on the court and now in daily life. This is what our brand Haier offers to our customers: a constant evolution to providing premium solutions and a unique connected ecosystem, shaped according to the zero distance philosophy.

, 24 May 2024 hOn