This year, IFA, the international benchmark fair for consumer electronics and home appliances, once again welcomes Haier Europe alongside the brands Haier, Candy, Hoover—and of course, the Smart-Home managed via the hOn app.
The central theme of the 2025 edition is “Naturally Connected”, a thread that, starting from people’s needs, brings together smart technology, products, and sustainability.
hOn is Naturally Connected
At IFA 2025, hOn introduces the Naturally Connected Smart-Home: a home that is not only connected but also able to interact naturally with its inhabitants and the surrounding environment.
The idea comes to life at the fair, where visitors can experience the ecosystem firsthand and discover hOn in 360°.
The hOn Ecosystem at IFA 2025
At IFA 2025, visitors will be guided through the different areas of the hOn ecosystem, designed to interact, connect, and embody the Naturally Connected philosophy:
- Step into the world of the Smart-Home and be amazed by technology that adapts to your lifestyle.
- The Central Tree represents the ecosystem’s vital core, spreading hOn’s values in every direction.
- In the Brand Tree, hOn meets Haier, Candy, and Hoover, creating an experience where visitors can explore integrated solutions and features.
A unique interactive experience at IFA 2025
The spotlight is on the visitor, free to explore the hOn ecosystem through lively floors, stunning animations, and dialogues with virtual characters. Each stop offers the chance to enrich your hOn passport and receive exclusive gadgets.
With hOn, IFA 2025 becomes much more than a fair: it’s an opportunity to step inside the Smart Home of the future, Naturally Connected, where innovation and daily life coexist in harmony.
